In the summer of 2011, we discovered a unique new take on interchangeable watches, but wanted to create a way for customers to do good with their purchases. So, we decided to give away 50% of our profits to worthy non-profits. Learn more.
November 11, 2011
A vision comes to life
After a summer of product design and planning, Crux Watches came to life and achieved our first sale just before the holidays.
A Viral Sensation
On a whim, Ryan met with one of our fans online to gift them a few watches. The next day, those watches were worn in what would become one of the first viral videos of the year, garnering 10s of millions of views practically overnight. Inventory sold out immediately.
A Time of Transition
Shortly after our first two years in business, Crux relocated to the PNW (where we're from) and began to re-envision our mission and direction.
Funded on Kickstarter
We were blown away when we were able to exceed our Kickstarter goal for our refreshed brand and Sojourner line.
New Line Introduced
For our new flagship line, we wanted something simple but sophisticated. So we introduced the sleek new Sojourner line of Crux Watches.